Report on technical seminar "AVS – The New Audio and Video Coding Standard in China: its technology and business opportunity"

 

The seminar has been successfully held at the Grand Ball Room, Royal Plaza Hotel, Kowloon, in the morning on 5th June, 2004. According to registered guests, there were over 130 participants, of which more than half were IEE members. Amongst others, there were representatives from Hong Kong government officials, professors and engineers in the related fields from local universities and industries. One local newspaper, Ming Pao, and one PC magazine, Hi-tech, had sent their reporters to the seminar to report this event.

In the seminar, there were three presentations plus one panel discussion session. The three presentations have been well organised to provide an overview of the development of audio-visual coding technologies and standards with demonstrations on the effects of each development stage in the technology. In particular, the principle and application of the ‘Integer Cosine Transform in video coding’ was clearly explained. In the third presentation, the history of AVS development and future trend were explained and immediate possible business areas were pinpointed.

As demonstrated from the enthusiastic questions in the panel discussion session, this seminar has successfully served its purposes in the following areas:

1)      All audiences were enlightened about the development in the audio-visual engineering.

2)      Provision of a bridge for communication and exchange of views among members and others from local tertiary institutions, industries and Hong Kong Government.

3)     Adequate knowledge about the progress, status, and future in the audio-visual market and the related new China National Standard, AVS, as a result of the China becoming the major production basis as well as the emerging major market of the AV products.

The seminar was sponsored by three companies, namely, Group Sense (International) Ltd., Solomon Systech, and RTI Industries Co., Ltd. It was also supported by the Department of Electronic Engineering, CUHK, United College CUHK and Electronic Engineering Alumni Association, CUHK.

The presentation materials from the three speakers can be downloaded in the following link:

http://www.ee.cuhk.edu.hk/~wkcham/

Some photos of the seminar

Audience of the seminar

Speakers, guests and organisers

Panel discussion